I don’t get calls from Geneva every day.
So my boss just walked in and asked, “Do you have any negative content on your blog?”
“You mean my Red Cross blog?”
“Yes, I just got a message from National about it?”
It turns out that the folks in Geneva found it and were a bit worried. They called National headquarters, who then called my CEO. The solution was a more descriptive header, designating that it was locally operated and not a service of the international body in Geneva.