|Yvon Chouinard & Patagonia

I appreciated Yvon Chouinard’s first book, Let My People Go Surfing: The Education of a Reluctant Businessman, in which he shares his own life story as well as the story of the company he started, Patagonia. Now I would like to read his more recent book, The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years.

You can learn more about Yvon and Patagonia here:

And if there’s another old dirtbag who equally impresses me, it’s Fred Beckey.

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