Here are three things that have caught my attention recently:
- Access: Patagonia
- Adventure: Marmot
- Guilt: Goal Zero & Salomon
(1) ACCESS. Patagonia used their Tumblr account to share this open letter from a group of outdoor companies:
January 17, 2017
To our elected officials and those who value America’s great outdoors:
This open letter expresses the view of more than 100 leaders of large and small businesses in the outdoor industry, which contributes more than $650 billion annually to the U.S. economy, generates $80 billion in tax revenue and employs more than 6 million people. Together, we represent a huge range of activities – from hiking to hunting and camping to conservation.
Our businesses make the lives of everyday Americans, from every corner of the political spectrum, healthier and happier. We do not often unite as an industry in the way we are today but we are compelled to make clear our collective view on a vitally important issue that affects the economic health of our industry, our local communities, and the lives of all Americans.
It is an American right to roam in our public lands. The people of the United States, today and tomorrow, share equally in the ownership of these majestic places. This powerful idea transcends party lines and sets our country apart from the rest of the world. That is why we strongly oppose any proposal, current or future, that devalues or compromises the integrity of our national public lands…. [read the rest here]
In case you’re wondering what that’s about: three days later, Business Insider ran this story: “Congress just made it easier to sell off federal land, including national parks” (Heather Hansman, 20 Jan 2017).
(2) ADVENTURE. Advice from Marmot on how to get outside more.
Some epic adventures are worth changing your life for. We’re talking about the months-long bike tours, the overland trips, and the long distance backpacking trips. In between the epic trips, though, are a thousand tiny ways to get outside without major life alterations, from impromptu paddles to single-night backpacking trips.
It’s not always easy: assembling gear takes time and effort, adventure buddies can be hard to find on short notice, and weather turns on a dime. But if you use these simple, weeknight-tested techniques to keep your life adventure prepped, you’ll be able to get out the door with minimal fuss, keep your backcountry skills on point, and stay ready for the next big trip.
Access the 5-point list here.
(3) GUILT. I first heard about Guilt Trip, a ski and science mini-expedition to Greenland, on the Goal Zero blog. That short behind-the-scenes video made me curious about the full-length film, which can be found on the Salomon website.